Tag Archives: business writing
How to Edit FAQ Pages
If customers ask certain questions so often that your company requires a dedicated Frequently Asked Questions (FAQ) page, the answers should be so obvious that they write themselves, right? Not quite. Creating a user-friendly FAQ page can take a lot of work—and, frankly, I think it’s kind of fun. In fact, for a while I…
What Taco Bell Can Teach You About Bad Business Copy
Do you know what your business copy says about you? Not what you think it says, but what it actually says? What if you want to look professional and competent but your business copy is secretly undermining you? Would you be able to see what you’re doing wrong? Many don’t. But some do, and they know how to use…