Category Archives: Business

4 Print Advertising Mistakes You Should Avoid

I get several flyers in the mail every week. Most are conventional: coupons, sales, and so forth. However, I sometimes find one that catches my eye. Unfortunately, one caught my eye last week for the wrong reasons. It was such a jumble of information that I had no idea what to focus on when I read it —…

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Need a Crash Course on Web Copy? Try “Nicely Said”

Title: Nicely Said: Writing for the Web with Style and Purpose Authors: Nicole Fenton and Kate Kiefer Lee Publisher: New Riders Publishing Rating: 4 out of 5 Format: Print Writing can be a daunting prospect for many people, and the way that the internet has changed both how we write and how we read can…

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