lessons

1 Rule to Follow When Writing for Others

One of the hardest things to keep in mind as a writer is that you’re not writing for just yourself. A lot of the time, you’re writing to help others. Whether readers want to learn something new, need to make an important decision, or…

4 Myths About Editors

What editors do is often kept hidden. In fact, a good editor is supposed to remain invisible by giving the text enough care and polish that it shines brightly and speaks for itself. The thing is, when your goal is to be invisible,…

3 Lessons From The Art of Entrepreneurship

On Tuesday I attended The Art of Entrepreneurship, a day-long event with info and resources for business owners and entrepreneurs. However, even though the speakers were famous, much of the advice about running a successful business was old-hat. You know the stuff. Build…

Why I rebranded and relocated my site

Late last year I wrote about my goals for 2012. Some were ambitious or beyond my reach, but one of them was practical: I wanted to change the business name that I operated under and migrate my existing content to a…

Review a Font: Adobe Caslon Pro

I got a very positive comment on Monday from a reader about my last post on fonts. As a result, I’d like to talk about fonts with more depth. Maybe this will be the first in a series – you…

Little Seeds of Success

So, I have three lovely developments to report: As of today, I am officially a Student Member o f the Editor’s Association of Canada. While I have yet to fully investigate the resources they have available, it looks like they…