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4 Print Advertising Mistakes You Should Avoid

I get several flyers in the mail every week. Most are conventional: coupons, sales, and so forth. However, I sometimes find one that catches my eye. Unfortunately, one caught my eye last week for the wrong reasons. It was such a jumble…

4 Things to Avoid When Advertising Your Book

I don’t normally give in to snark on this blog, but I just saw this book advertisement online and it’s begging for someone to smack it upside the head. All names have been removed to protect the idiotic: “[Book title]…