Business

How I Run My Site: WordPress Plugins

Last night in one of the Facebook groups I’m part of, someone said she was about to update her freelance website and asked to see websites from other freelancers in the group. The result was a long thread full of links,…

Blogging for Business, and Some Updates

One of the things I emphasize as a writer when I work with other companies is to post blog updates on a regular basis. So, you can imagine my chagrin to have not posted here on my own site for over…

What I Learned in 2014, and My Goals for 2015

It’s weird to realize that the holidays are now upon us; I can’t believe how damned quickly 2014 rushed by. But it’s time to face facts: it’s the middle of December, and that means that it’s time to look back on…

4 Print Advertising Mistakes You Should Avoid

I get several flyers in the mail every week. Most are conventional: coupons, sales, and so forth. However, I sometimes find one that catches my eye. Unfortunately, one caught my eye last week for the wrong reasons. It was such a jumble…

On Being an Introvert and Flexing Your Socialization Muscles

Introversion is currently having a bit of a moment on the internet. Susan Cain’s book Quiet: The Power of Introverts unleashed the floodgates, and now it’s nearly impossible to spend a day or a week online without seeing some sort of…

Need a Crash Course on Web Copy? Try “Nicely Said”

Title: Nicely Said: Writing for the Web with Style and Purpose Authors: Nicole Fenton and Kate Kiefer Lee Publisher: New Riders Publishing Rating: 4 out of 5 Format: Print Writing can be a daunting prospect for many people, and the…

4 Myths About Editors

What editors do is often kept hidden. In fact, a good editor is supposed to remain invisible by giving the text enough care and polish that it shines brightly and speaks for itself. The thing is, when your goal is to be invisible,…

The Value of Plain Language

One of the hardest lessons I ever had to learn as a writer was that using complex words was not a sign of good writing. It’s a natural assumption to make. “Good” writing means writing that sounds “smart” — and what’s…

What Taco Bell Can Teach You About Bad Business Copy

Do you know what your business copy says about you? Not what you think it says, but what it actually says? What if you want to look professional and competent but your business copy is secretly undermining you? Would you be able to see…

3 Lessons From The Art of Entrepreneurship

On Tuesday I attended The Art of Entrepreneurship, a day-long event with info and resources for business owners and entrepreneurs. However, even though the speakers were famous, much of the advice about running a successful business was old-hat. You know the stuff. Build…